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济南楼顶大字制作广告牌讲解什么是KISS原则

标签:济南,楼顶,大字,制作,广告,广告牌,讲解,什么,原则 发布时间:2016年03月02日 点击459
  一看到KISS,大家应该就会想到亲的意思,其实KISS原则在楼顶大字制作广告界大有来头,而KISS就是(Keep It Simple,Stupid或Keep It Simple And Stupid),接下来,我们济南楼顶大字制作广告牌制作公司给您介绍一下什么是KISS原则?
  Seeing the kiss, we should will think of the pro meaning, in fact, the kiss principle in the advertising industry is backing and kiss is (keep it simple, stupid or keep it simple and stupid). Next, we Jinan billboard production company to introduce you to what is the kiss principle?
  KISS是英文“Keep it Simple and Stupid”的缩写,意思是“保持简单和愚笨”,其中“愚笨”不是“傻”,它还有“迟钝”、“不敏感”、“乏味”、“无价值”等综合含义。另一种对KISS的诠释是:“Keep It Simple,Stupid”因为中心加了逗号,意思就变成了“保持简单,傻瓜”手机应用开发,是一种祈使语态,带有奚弄的色彩。
  Kiss is the abbreviation of the English “keep it simple and stupid”, meaning “keep it simple and dull”, the “stupid” is not “stupid”, it has “slow”, “insensitive”, “boring”, “worthless” comprehensive meaning. Another kiss explanation is: “keep it simple, stupid” due to the middle of the comma, meaning becomes the “keep it simple, stupid”, is an imperative voice, with the color of ridicule.
  楼顶大字制作广告的KISS原则
  The principle of KISS advertising
  KISS是英文“KeepIt Simple,Stupid”的缩写,意思是“使之简单”。楼顶大字制作广告创意必须简单明了、纯真淳厚、切中主题,才能使人过目不忘,印象深刻。楼顶大字制作广告大师伯恩·巴克认为:“在创意的体现上光是求新求转变、与众不同并不够。”
  KISS is English “KeepIt Simple Stupid” acronym, meaning “make it simple”. Creative advertising must be simple, pure and simple, to the point, in order to make people gifted with an extraordinary retentive memory is impressive. Advertising guru Byrne Barker said: “in the creative performance glazing is novelty and change, and not out of the ordinary.”
  卓异的楼顶大字制作广告既不是夸大天津塑料托盘,也不是虚饰,而是要竭尽你的伶俐使楼顶大字制作广告信息单纯化、清晰化、戏剧化,使它在消耗者脑海里留下深刻而难以磨灭的记忆。假如过于寻求创意体现的情节化,必然使楼顶大字制作广告信息模糊不清,令人不知所云。
  Outstanding advertising neither exaggerated, nor the ostentation, but to exhaust your wisdom to make the advertisement information in simple and clear, drama, making it in the minds of consumers leave a deep and unforgettable memories. If the pursuit of creative performance plot, must make the advertisement information is vague and unintelligible.
  例如,台湾地区的一则“家庭计划生育”报纸楼顶大字制作广告堪称经典之作。计划生育楼顶大字制作广告历来是让楼顶大字制作广告人士颇为头疼的事河北人事考试网,稍有不当就会被斥为“粗俗”和“性指使”倾向,而台湾黄禾楼顶大字制作广告公司却以“一语自然万古新,豪华落尽见真淳”的简洁、淳厚创意,获两项国际楼顶大字制作广告大奖。该楼顶大字制作广告的画面上只有一个避孕套头和一个婴儿奶嘴,其余部分均为空白,给人疏朗、明快之感。文章也只有一句话:“多一分警惕,少一分忧虑。”极为简单、原始昆明开发票,有说服力,画面和文章都简练到像一首唐人绝句,多一字则累赘,少一字则害意,因而给人留下深刻难忘的印象。
  For example, a “Taiwan family planning” newspaper ads called classic. Family planning advertising has always been quite a headache for the advertising people, slightly improperly dismissed as “vulgar” and “Instigation” tendency, and Huang Wo advertising companies in Taiwan but in “the term naturally eternal new luxury falls do to see the true Chun” concise, simple and creative, won two international advertising awards. Give people lichtung, lively and sense of the advertising picture only a head of condoms and a baby pacifier, the rest are blank. This is only one sentence: “a little more careful, less worried.” Is very simple, the original, persuasive, pictures and articles are concise like a quatrains in Tang Dynasty, more than one word is cumbersome, less word is to harm intended, and to leave an unforgettable impression.
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